A journey without leaving

The MSC stand is a bespoke space that seamlessly integrates functionality and aesthetics within the Italian department store Coin. Designed to create an engaging environment with customisable atmospheres, the project offers a compact yet immersive shopping experience within a limited space of just 20 square metres. The design process included interior design, technical and graphic drawings – including 3D renderings, plans, sections and rendering studies – as well as the selection of materials, furniture and details to enhance the overall concept.

The result is a meticulously crafted and highly functional stand that successfully meets the challenge of its central placement within the store. Visible from every angle, the stand maintains a strong visual impact while providing an engaging and dynamic retail experience.