Four dynamic dots

To create a visual identity that embodies vigilance, transparency and unity for a coalition dedicated to combating money laundering. The brief was to celebrate the collective strength of the coalition, but also to communicate its core values at a glance.

This led to the development of a design based on clean, geometric lines and a dynamic, open structure, as well as symmetry and compactness in the lettering, using the 4 main words as pillars. The open side of the logo symbolises transparency – an invitation to scrutiny and openness – and reflects the Coalition’s determination to provide tools and services to enable entities subject to EU anti-money laundering obligations.