Architecture

An assured corner

The MSC stand is a bespoke space that seamlessly integrates functionality and aesthetics within the Italian department store Coin. Designed to create an engaging environment with customisable atmospheres, the project offers a compact yet immersive shopping experience within a limited space. The design process included interior design, technical and graphic drawings as well as the selection of materials and furniture to enhance the overall concept.

The result is a meticulously crafted and highly functional island stand that successfully meets the challenge of its central placement within the store. Visible from every angle, the stand maintains a strong visual impact while providing an engaging and dynamic retail experience.

Task

Designing a functional and visually compelling stand that maximised a limited 20 square meter space while meeting the challenge of full 360 degree visibility within the store environment.

  • Strategy

    Re-branding through architecture

  • Design

    Exhibition Design, Branding, 3D modelling

  • Client

    Aero-Service s.r.l for Coin Milan

  • Presence

    Coin - Piazza Cinque Giornate, Milan

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