Not only digital
Developed the Why Fairness Matters page on the FS Alliance website, ensuring the content effectively communicated the importance of fair access to SEPs. Facilitated media engagement through the publication of articles in high-profile outlets such as Politico and The Parliament Magazine, positioning the campaign within key policy discussions and reaching influential stakeholders. The strategy focused on raising awareness of the challenges posed by current SEP licensing practices and highlighting the need for regulatory intervention to promote transparency and fairness. Shown here is the Politico magazine cover published on 15 February 2024.
Task
Develop and execute a communications campaign advocating for fair SEP licensing.