Building a movement that drives the change
The visual identity and branding were designed to support the coalition’s mission of promoting carbon capture technologies as a key solution for reducing CO₂ emissions. This included creating a logo, website, communication materials, and a cohesive brand identity that reflects the organization’s mission and values.
A clean and professional layout, along with carefully selected colors, typography, and imagery, reinforces the coalition’s commitment to sustainability and innovation. Additionally, the branding was extended across digital platforms, including LinkedIn, contributing to over 6000 followers and more than 10 members in only two years. This strong visual identity has played a crucial role in increasing awareness, credibility, and engagement with key policymakers and stakeholders of the energy field.
Task
Art Direction, Concept creation, Advocacy