LED by Wisdom, Inspired by Light

Collaborated for nearly three years with a Chinese company specialising in LED products and household goods, developing packaging and visual communications for markets in France, Italy and China. This went beyond graphic and packaging design to include the creation of engaging promotional content for social media and print.

A key aim of the collaboration was to transform the traditional Chinese market aesthetic into a fresh, modern and European-inspired look. By redefining packaging styles, they helped the brand appeal to a wider international audience while maintaining its identity. The approach combined aesthetic refinement with strategic messaging, ensuring clarity and impact across multiple platforms.